AI Insights · Timothy · July 2022
Top 5 Educational Games in Africa: Q2 2022 Performance Review
Discover the performance of the top 5 educational games in Africa in Q2 2022, including insights on downloads, revenue, and active users.
The second quarter of 2022 has seen notable trends in the performance of the top educational games on a unified platform in Africa. Here, we break down the weekly downloads, revenue, and active user metrics of the top 5 educational apps, based on Sensor Tower data. For more detailed insights, you can visit Sensor Tower.
Masha and the Bear Educational from DTC Lab showed a fluctuating trend in weekly downloads, ranging from around 36K to 56K. The app's weekly revenue peaked at $5 in late April and mid-June, while weekly active users showed a slight decline from approximately 344K at the end of March to around 317K by the end of June.
Bebek Game: Kids Games maintained steady weekly downloads with an average of about 31K, although it dipped to around 20K in mid-June. The app's weekly active users also showed a slight decline, from approximately 287K at the end of March to around 253K by the end of June.
Kids Art & Drawing Game by House of Juniors saw a significant spike in weekly downloads, starting from just 31 in late March and reaching up to an impressive 81K by mid-June. The app's active users followed a similar trend, increasing from 20 in late March to about 127K by the end of June.
LooLoo Kids - Nursery Rhymes from COLORCITY experienced a peak in weekly downloads at around 32K in late April, but saw a decline to about 15.6K by the end of June. The app's weekly revenue remained stable, averaging around $400, while active users peaked at approximately 34.3K in late April before dropping to around 25.6K by the end of June.
Lamsa - Kids Learning App from Lamsa showed a steady performance in weekly downloads, averaging around 19K, although it saw a decline to about 10K by the end of June. The app's weekly revenue peaked at $135 in late May, while active users saw a slight decline from approximately 69.8K at the end of March to around 61.2K by the end of June.
These trends highlight the dynamic nature of the educational gaming market in Africa. For more in-depth analysis and data, visit Sensor Tower.
